Nairobi, May 13 : Safaricom PLC overdraft facility, Fuliza, users surged by 800,000 in the year leading to March 2025, reflecting the increasing financial challenges faced by many households in Kenya.
The total number of active Fuliza users reached 7.9 million, marking a 12% increase from 7.1 million the previous year.
This increase in users has led to a substantial rise in the amount of money disbursed through the service, which reached Sh981.6 billion, up from Sh833.8 billion in the previous year.
Consequently, Safaricom’s revenue from the service also grew by 5.6% to Sh4.1 billion, compared to Sh3.9 billion the previous year.
Safaricom attributes this growth in Fuliza usage to the higher credit limits offered, which it believes have driven more people to use the service.
