The Alcohol-selling business in Kenya is one of the most profitable ventures in cities like Nairobi and Mombasa, with the country's high 'drinking population contributing to this. According to statistics by KNBS, majority of Kenyans aged 18 and above, about 60% drink or have drunk alcohol in their life.
However, the business, just like every other, requires strategic planning, to attract party-goers and ensure profitability from sales made. Location is also key to your businesses' success.
When you find your ideal location, reviewing and negotiating your lease is an important early step in the process.
Ensure your business plan is as iron-clad as possible, and that you’re able to demonstrate your ability to cover the cost of rent or a mortgage in the establishment.
When trying to determine how much money you’ll need to open a bar, you’ll also have to figure out your average overhead costs. This includes all the costs of starting and running a bar whether you’re open or not, like rent, electricity, gas, water, internet, admin/legal costs, and insurance. Keep an eye on these costs as you operate, because some will fluctuate more than others.
When starting a bar, location is key. This is one of the highest ranking steps to opening a bar, and you should take into consideration a few different factors:
Who’s your demographic? Depending on whether your concept is more focused towards college students, families, or young professionals, you’ll want to find the perfect spot to draw the right crowd to your bar.
