The top digital currency, Bitcoin, surpassed Google in market capitalization and is currently the sixth-largest asset worldwide.
Bitcoin is now valued at $2.128 trillion, beating Google at only $2.075 trillion, and ranking just below Gold, Nvidia, Microsoft, Apple, and Amazon.
BTC’s growing adoption has contributed to the rise in its market cap.
Bitcoin saw its market cap rise following the massive institutional adoption after the launch of spot ETFs. The US Securities and Exchange Commission’s ETF approval triggered significant capital inflows from institutional players worldwide.
As of June 9, BlackRock’s iShares Bitcoin Trust (IBIT), the largest BTC exchange-traded fund on the market, had pulled in over $70 billion in total assets, growing more quickly than any other ETF. Fidelity’s FBTC ranked second with $20 billion, and Grayscale’s GBTC came in third with just under $20 billion.
President Donald Trump’s support for Bitcoin has propelled the asset’s status and driven adoption. During his campaign days, he hinted at a Bitcoin reserve, which he signed an executive order on when he assumed office. He also signed an executive order to establish a digital asset stockpile.
Analysts now believe BTC could easily surpass $200,000 in the next few years.
If this growth trend continues, Bitcoin could approach—or even overtake—Microsoft and Nvidia, and become the largest asset of all time, especially if the US maintains a pro-Bitcoin approach.
The UK’s CMA is investigating Alphabet, focusing on Google’s search and ad services.
Alphabet is grappling with increased regulatory scrutiny, antitrust probes, and a dip in its digital ad earnings. The company is also dealing with fierce competition from its AI-focused rivals, threatening to upend the dominance of AI-driven ad tools like Performance Max and its generative search summaries.
Google is still under antitrust investigations in the UK and the EU. The UK’s Competition and Markets Authority (CMA) is currently reviewing Google’s search and advertising services under the Digital Markets, Competition and Consumers Act 2024 to determine whether the company should be granted Strategic Market Status (SMS).
The CMA’s roadmap includes early priorities such as requiring choice screens for users to access various search providers, ensuring fair ranking principles for businesses, enhancing publishers’ content transparency, and enabling consumer data portability to foster innovation.
Meanwhile, the European Union is also looking into AI overviews under the Digital Markets Act (DMA), claiming they favor Google-owned content and divert traffic from third-party websites. According to an Ahrefs study, AI overviews caused nearly a 35% dip in organic website clicks, possibly lowering publishers’ ad revenue.
If the EU finds fault with AI overviews and Google, the tech giant could be penalized and obliged to pay fines.
