As attention turns toward the 2027 General Election, the United Democratic Alliance (UDA) has emerged as Kenya’s most popular political party, according to a recent Infotrak poll that points to a closely contested landscape, with many voters yet to commit to a party.
UDA leads with 23 per cent of respondents expressing support for the party, reinforcing its position as the dominant force in national politics.
The Orange Democratic Movement (ODM) is not far behind, recording 19 per cent, highlighting a continuing rivalry between the ruling party and one of the country’s oldest opposition outfits.
Newer and smaller formations remain distant in popularity. Democracy for the Citizens Party (DCP) attracted 6 per cent support, while Jubilee Party and Wiper Patriotic Front recorded 5 per cent and 4 per cent, respectively.
The results illustrate that while Kenya’s political field is crowded, most votes are concentrated among a few major parties.
Infotrak conducted the survey from December 19 to 20, 2025, with a total of 1,000 adults representing all 47 counties. The study achieved a 99 per cent response rate, demonstrating strong public interest in political issues.
Interviews were carried out via Computer Assisted Telephone Interviews (CATI) and the data processed using SPSS 27 software.
Smaller parties such as Chama Cha Mashinani, Maendeleo Chap Chap, Usawa Kwa Wote, Kenya National Congress (KNC), Peoples’ Democratic Party (PDP), Ford-Kenya, Movement for Democracy, KANU, and NARC each recorded only 1 per cent. Collectively, other minor parties accounted for 3 per cent, reflecting the limited influence of less-established political groups.
The survey also found that 16 per cent of respondents were undecided or did not wish to reveal their party preference, while another 16 per cent said they did not support any party.
This indicates that a significant segment of the electorate remains open to persuasion, creating opportunities for parties to expand their reach before the 2027 polls.
Infotrak explained that the sampling process used Population Proportionate to Size (PPS) guided by the 2019 Census, and any slight discrepancies in demographic representation were corrected through weighting to ensure accuracy. The survey has a margin of error of +/-3.10 per cent at a 95 per cent confidence level.
The findings underscore UDA’s strength while pointing to potential volatility, given the high proportion of undecided and non-aligned voters. This fluidity could play a critical role in shaping party strategies as Kenya prepares for the next general elections.
